The name change and loss of licensing revenue would, however, be a big deal for FIFA as an organisation. ![]() It would prevent the use of World Cup branding, however. Losing FIFA as a licensing partner would not restrict access to the Champions League (controlled by Uefa) or to the players of Manchester United, for example. That’s why we focus so much energy on the collective strength of over 300 individual licensed partners that give us access to 17,000+ athletes across 700+ teams, in 100 stadiums and over 30 leagues around the world." "Through years of building our global franchise, we also know that authenticity is essential to the experience. ![]() Chiefly, EA make clear that they understand the importance of having licenses and player likenesses in the game, and make the point that those licenses do not entirely rely on FIFA. Before it reaches the point of saying this, the post seems designed to convince you that a name change wouldn't be a big deal.
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